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Adapting Value At Risk
Corporates and pension funds are trying to transplant value-at-risk
techniques from the banking world. Will the graft take, or is VAR too rarefied
a thing for the real world?
By Karen Spinner
In recent months, multinational corporations and pension funds have been
depicted as innocent lambs and placid cows wandering through a lush and
dangerous jungle straight out of central casting. Predators lurk everywhere,
from the serpentine forces of market risk to wily broker-dealers more interested
in bagging big game than guiding lost little lambs to safety.
How can corporates and institutional investors find shelter in this fierce Darwinian world? For many consultants and systems vendors, the magic answer
is value-at-risk (VAR).
Wildly successful in the banking world, in no small part due to JP Morgan's tireless efforts, VAR has begun to pique the interest of top managers in
the corporate sphere. The hope is that VAR, de-bugged through its implementation
at countless banks and dealers, could be a user-friendly way of satisfying
boards of directors' appetites for concise reporting as well as impending
regulatory requirements. Late last year the SEC itself included VAR as one
of three methods by which companies may be required to provide a quantitative
disclosure of derivatives-related market risk.
That's all well and good, but corporate risk managers who are eager to
integrate VAR measures into their risk management operations are bound to
be disappointed. Here's the sad but undeniable truth: VAR as practiced in
most banks is a woefully inadequate way to calculate the intrinsic risk
of derivatives purchased as part of a corporate hedging program.
"Corporate hedging is a very different activity from the sort of
trading that most banks practice," says one New Jersey-based assistant
treasurer. "The purpose of a derivatives portfolio at a bank is usually
to speculate according to a particular set of market views. But the purpose
of derivatives held as hedges is to offset exposures and reduce earnings
volatility."
Therein lies the problem: in order to get a complete picture of a company's portfolio-wide risk profile, it is necessary to somehow include forecasted
sales, balance sheet and economic exposures into the VAR equation. Boiling
these complex business elements down into a series of cash flows or basic
financial instruments is just one of many problems treasury managers will
encounter on the road to implementing VAR. Similarly, pension funds, which
are engaging in financial transactions to make a profit, do not resemble
banks in their operations or their outlook. Where banks are interested in
P&L volatility over the relative short term, pension funds are much
more concerned with their investments' long term performance relative to
a benchmark.
The first challenge, then, for both corporations and pension funds interested in adding VAR to their quiver of risk management arrows, is to take a hard-headed
look at VAR and to decide whether or not it really is suitable for their
needs. If the answer is "Yes, but...," then the second, and probably
greater, challenge is figuring out how to adapt VAR for use in a new environment.
Because VAR is largely untried outside of banks and brokerage houses, this
process of adaptation may take more work than anyone now imagines.
Big Misunderstanding
Certainly there are enough starry-eyed risk management gurus around today
to constitute an official trend. The consultants are both reacting to demand
and feeding the VAR frenzy. "Over the past six to nine months, we've
had a lot of clients asking for value-at-risk," says Stephen Wiehe,
vice president of New Jersey-based Multinational Computer Models, which
offers a VAR module as part of a larger package of risk management software
for corporate treasuries. "VAR is more likely to take hold first among
corporates than among plan sponsors, but give it time," says a New
York-based risk management consultant. "Pretty soon everyone with a
derivatives exposure will use some sort of VAR."
But VAR is a sophisticated technique that requires a learning curve to
master. Before VAR makes a place for itself among corporates and institutions,
it will have to be understood. Thus far, however, VAR's ascendancy within
corporate and institutional circles has been accompanied by widespread confusion,
ignorance and misunderstanding. Although boards seeking a concise one-number
risk report may encourage their financial officers to explore VAR, consultants
say that board members are often the first to dismiss it as too complicated
when they try to read the fine print.
Corporate financial officers are often no better informed. Indeed, many
of the twenty or so corporates interviewed for this article misunderstood
basic VAR concepts. Several, for example, explained that they planned to
use VAR to measure their maximum losses in a "worst case" scenario.
While VAR can be used to measure the potential variance of P&L over
a particular period of time with 95-99 percent certainty, worst cases typically
fall outside those certainty levels. Most risk managers use stress testing
to measure risk under extreme scenarios.
This distinction, while subtle, indicates that VAR is moving from its
humbler identity as a particular matrix-based model to a buzzword synonymous
with risk management in general. That's why it is critical for corporates
to define their own terms rather than blindly using RiskMetrics or any other
generic VAR-flavored model. "VAR is fast becoming an umbrella term,"
admits Jacques Longerstaey, vice president of JP Morgan and patron saint
of RiskMetrics. "As value-at-risk moves into mainstream corporations
as well as banks, the question for risk managers becomes: 'How do you define
value?' and 'How do you define risk?' Naturally, firms that have different
definitions of value and of risk will see value-at-risk as wholly different
concepts."
Corporate Conundrums
Adapting VAR to corporate risk exposures is fraught with difficulties.
VAR works best with financial instruments. While it is possible to represent
a financial institution's P&L as the sum of a global, firm-wide portfolio-which
can then be analyzed via value-at-risk-a corporate's portfolio of hedge
transactions does not begin to describe its total risk exposures. Most hedges
can be matched to an offsetting exposure, represented by business contracts,
cash flow forecasts or assets. The problem, of course, is that these complex
uncertain exposures can't be neatly plugged into a VAR equation.
Consider the following types of exposures and the implications they may
have for VAR:
Contractual exposures. Contractual exposures are simply future
business-related contracts that the company has entered into. An American
company that has signed an agreement with a German company to buy ten tons
of widgets in one month's time for Dm2 million will have a short deutsche
mark position. The treasurer may wish to offset the exposure by buying a
forward contract for Dm2 million, thus locking in the Dm/dollar exchange
rate it will pay for the widgets.
How would you plug this exposure into a VAR calculation? The contract
is booked and thus very likely to occur. Entering the financial hedge without
some representation of the offsetting exposure would generate a VAR number
that would distort the true risk of the position. To better assess that
risk, it's necessary to create a pseudo-trade representing the underlying
exposure being hedged.
Anticipated exposures. Anticipated exposures are transactions
that a company can forecast with reasonable accuracy. If a firm has sold
2,000 gallons of cranberry juice to the same Mexican restaurant chain every
April for the past five years, and the Mexican firm has paid in pesos every
year, then it is reasonable to assume that the same transaction will occur
again this year. Many firms choose to hedge anticipated exposures. Often,
however, they will not hedge these anticipated exposures 100 percent, because
there is a chance that "something will suddenly come up" and a
few of these anticipated deals will fall through.
For the purposes of VAR calculations, the challenge here is again to
create pseudo-trades that represent anticipated trades. Because these trades
are not absolutely certain, there is considerable debate over whether the
notional values of these pseudo-trades should be weighted according to their
probability of occurring. For example, if a forecast sale has, say, a 60
percent chance of occurring, then the notional amount of this sale could
be multiplied by 0.6 when assigning it a cash flow value, or the sale's
face value could be multiplied by a delta figure. Another approach is to
assigned an elevated volatility figure to account for the exposure's "theoretical"
status. The forecast cash flows could be identified as a special asset class
which would, in the VAR matrix, be assigned higher volatilities.
Another issue with regard to forecast cash flows is that assigning probabilities to these forecasts is more an art then a science. "We are also concerned
because we do not have enough data right now to be completely comfortable
with the probabilities we have assigned to our forecast cash flows,"
says one Illinois-based FX manager. Thus it is difficult to determine how
much to "count" these exposures in a firm-wide VAR portfolio.
Balance sheet exposures. Some companies go beyond hedging contractual exposures and anticipated cash flows to hedge the value of the assets on
their balance sheet. For example, a highly sophisticated company that owns
a large manufacturing plant in Indonesia may want to use a relatively complex
derivative to hedge the risk that political instability or a local market
crash might render the plant drastically less valuable. Of course, to include
this sort of hedging activity in a VAR calculation, it would be necessary
to find a meaningful representation of the plant itself as either a complex
"trade" or a bundle of cash flows.
There are other features of corporate hedging that can bring standard
variance/covariance VAR to its knees. Many corporates favor options on contractual
exposures because they usually can receive hedge accounting status. Plain
vanilla VAR, however, is built in part around the assumption that instruments'
payoff profiles are symmetrical. The assumption of symmetry is a shortcut
designed to make VAR calculations faster; under this scenario, for example,
purchased options can be assigned a negative P&L minus the premium.
Some very large institutions with many options on the books rely on the
"portfolio effect," meaning that false-negative P&Ls will
balance out false positives.
Standard VAR includes a second shortcut: the assumption that market factors are normally distributed. But reams of research studies indicate that extreme
market movements are more common than normal distribution would indicate.
As a result you could end up losing much more in an extreme market move
than your VAR number predicted with a 95 percent certainty.
Another problem: many corporates look at risk on a currency-by-currency
basis. This means that they would tend to calculate VAR separately for each
currency group. In this case, portfolio-wide market correlations could not
be considered and so the firm's total additive VAR would likely be overstated.
Finally, VAR can give corporates a single "risk number," but
the question remains: what can you do about it once you get it? A company
with a VAR of $50 million may have no idea whether this is "good"
figure or a "bad" figure, and-if it's bad-how it can be improved.
"If we run VAR as the SEC suggests, simply looking at all our derivatives
without somehow including their matching exposures, we get a number, but
what in the world can we learn from it?" asks one New York City-based
treasurer. "We are looking for some way of using VAR to get information
to help us decide how much to hedge and what hedges to use, etc."
The Short List of Solutions
Despite the obvious difficulties of adapting VAR to a corporate environment, consultants and systems vendors are coming up with a number of innovative
solutions.
1) New types of assets. One of the first steps required to make
VAR useful in the corporate sphere is to create a whole new framework of
new asset classes that can be used to represent the various exposures described
above. A number of software firms have already tackled the problem. Gabriel
Bousbib, vice president of Reuters' new risk management arm, adds that corporate
exposures of any kind can now be handled by some robust middle-office system
that let users custom-configure new asset classes. He cites New York-based
Sailfish, a Reuters company, as one firm that can provide this sort of representation
for corporate exposure on a large scale. Wiehe of Multinational Computer
Models adds that his firm's systems also allow users to create custom asset
classes.
2) Delta VAR. Financial Engineering Associates (FEA) has also
recently released a VAR module that allows corporate users to create a "native
trade" to represent a physical asset, such as oil, that a corporate
is holding and hedging. FEA has also developed a new technique called Delta
VAR (DelVAR) that promises to allow corporates to look at various hedging
options and consider whether a particular strategy will increase or decrease
their entire portfolio of hedges and exposures. A trade's VAR-improving
potential can be expressed in a number of different ways, including VAR
improvement in dollars per dollar of capital employed for each of several
trades. (See the column by Mark Garman on page 52.)
3) Historical curves. Some users have also tacked two of VAR's
most compromising shortcuts: that market factors and instrument payoff profiles
are normally distributed. To get more accurate VAR numbers, some firms are
using actual historical market factors from a particular period of time
to create hundreds of scenarios. These scenarios are then used to price
each instrument in the portfolio over and over again. "This is a brute
force method that requires a lot of computing power," says Andrew Aziz,
senior financial engineer at Toronto-based Algorithmics. "It does eliminate
two of the most onerous assumptions of VAR for corporates, the normality
of market factors and the linearity of payoff, but it can be time-consuming
if the portfolio is particularly large."
4) Monte Carlo adaptations. Aziz describes another sort of VAR
he has seen used by corporates, which he calls "an intermediate approach
between standard covariance VAR and the historical approach." Instead
of assuming that all payoffs are linear, the technique involves using Monte
Carlo analysis to sample certain portions of the covariance matrix in order
to generate scenarios. These scenarios are then used to price individual
instruments. "While using the covariance matrix still assumes that
market factors are normally distributed, the repricing of all instruments
under each Monte Carlo scenario effectively neutralizes the symmetrical
payoff assumption of standard covariance VAR," he explains. "As
a result, intermediate VAR is safe for use on options."
The upside is that options and other assymetrical instruments are priced
without the shortcuts in variance/covariance VAR. The downside, of course,
is that Monte Carlo simulations must be run many times to generate an accurate
figure, particularly when a whole portfolio is under consideration. Therefore
the Monte Carlo method still requires considerable computing power.
5) CVAR. Emcor Risk Management Consulting Inc., an Irvington,
New York-based consultancy, has developed its own four-part methodology
to translate the complexity of the corporate environment into a VAR format.
First, companies run a VAR calculation on their business exposures-which
may include contractual exposures, forecasted cash flows, economic exposures,
etc. This number represents their total "business risk," a calculation
that may be used to help firms compare, say, the risk of building a plant
in Europe versus building a plant in China. Next, companies run a VAR on
all the financial transactions they have used to hedge their business exposures.
This figure is useful, both from a reporting perspective and as a reality
check, should top management ever decide to liquidate a derivatives portfolio
en masse.
Third, companies run VAR on the entire portfolio, including both business
exposures and financial hedge contracts. If a firm's hedging program is
working as it should, then the portfolio-wide VAR figure should be less
than either the business-VAR or the financial-VAR. "If this is not
the case," observes Emcor managing director Robert Baldoni, "then
there is probably some flaw in the firm's hedging strategy, such as inappropriate
proxy hedging."
Finally, Baldoni recommends that firms run VAR on their credit exposures
to various financial institutions. Considering potential positive P&L
movements in, say, options, makes it possible for firms to gauge how their
exposures to various counterparties are fluctuating and where they are relative
to their limits.
All these solutions may help corporates adapt VAR to their specific needs. The goal of the value-at-risk approach is to give board members a simple
number that defines risk. Ironically, however, all the proposed solutions
to the corporate VAR problem require a more complex level of understanding-and
may cause board members to give up on the approach altogether. "Because
VAR, with its many theoretical assumptions, is trickier to explain than
the more straightforward scenario analysis, it is particularly difficult
to convince boards that they should accept a VAR number as a concrete basis
for decision-making," says Jeffery Wallace, a managing director at
Greenwich Treasury Advisors. "Therefore, corporate treasurers should
make very sure that there is a clear connection between their VAR methodology
and specific business objectives."
VAR is probably here to stay, but as a dynamic, evolving concept rather
than as a fixed model. "Initially we were skeptical, but I now believe
that VAR will be a mainstream risk management methodology for years to come,"
says Multinational Computer Model's Wiehe.
Even JP Morgan is tinkering with RiskMetrics' classic VAR so it can encompass more instruments and reflect a more realistic picture of any entity's risk.
Clearly VAR is coming to the real world, where in each unique habitat-be
it the corporate treasury, a trading floor or a pension plan-the forces
of natural selection can weed out those models not grounded in practical
decision-support concerns.
Institutional Investors Take A Sniff
By Karen Spinner
Although VAR has yet to take over the plan sponsor community, it's clearly beginning to make headway. "We have seen a great deal of interest from
pension funds and money managers with regard to VAR, particularly VAR adjusted
for return," says Katherine Condon, a managing director at Bankers
Trust. Paul Kaplan, vice president and chief economist at Ibbotson, concurs:
"We are seeing a 'trickle down' effect from the treasury side to the
plan sponsor side. The treasurers are interested and now so are the plans."
Plan sponsors and fund managers have a different set of problems with
VAR than their colleagues on the treasury side. The obstacles do not necessarily
relate to what instruments are in their portfolios. Instead, they involve
a reluctance to grapple with a complex and theoretical risk management methodology.
Many funds find the volatility and correlation matrix assumptions that
go into a VAR calculation much too confusing. As a result, many consultants
prefer to offer risk management solutions that do not outstrip clients'
levels of expertise. For example, Frank Russell Co., the large Washington-based
pension fund consultancy, does not actively encourage its clients to pursue
VAR. "The many assumptions that go into the calculation of VAR are
not always apparent to the prospective user," says George Oberhofer,
director of fixed income research for the firm. "For this reason, we
prefer that clients take a slightly less elegant, less aggregated but more
intuitively understandable approach to risk analysis, namely looking at
multiple scenario analysis, risk factor by risk factor. There is no reason
VAR should not be looked at as well."
Capital Management Sciences, a software firm that specializes in analytical systems suitable for fixed income derivatives, is another firm that isn't
pushing VAR as a single solution to risk management. Terri Geske, vice president
of product development, explains that while the firm has developed a number
of new products that give users the ability to monitor their portfolios'
sensitivity to a wide variety of market factors, including volatility, they
do not have a particular module named VAR. According to Geske, VAR is quite
complex and has less immediacy for pension funds than, say, scenario analysis,
which has fewer moving parts and enjoys greater acceptance among plan managers.
Another set of challenges for VAR analysis of sponsor portfolios involves
institutional investors' historic obsession with return-based benchmarks.
Most plan sponsors and money managers evaluate their returns by comparing
them to various benchmarks-an index, a 'model' portfolio or even, in the
case of pension funds, a representation of their liabilities. The issue
here, then, is how VAR can be adapted to tell pension funds and money managers
how their risks may relate to their benchmarked return targets. Bankers
Trust's Condon explains that many of her firm's fund manager clients are
interested in forms of risk measurement that bring returns into the equation.
"Money managers are not interested in hedging all their risk away,"
she explains. "They want to take risks. The important thing is to balance
return expectations with risk taken."
One way in which VAR and return are linked is in BT's much-discussed
RAROC (Risk Adjusted Return on Capital) product. RAROC, which has been adopted
by some very large plan sponsors, money managers and fund managers, analyzes
portfolio risk by market type (e.g. equity, interest rate, etc.) and by
account. BT uses its own proprietary correlation and volatility matrices
to run Monte Carlo simulations which, in turn, are used to value the different
instruments in the portfolio. The approach is generally more sophisticated
than JP Morgan's VAR methodology and allows for better valuation of the
asymmetrical return profiles of options and other products.
The valuations RAROC provides are based on a one-standard-deviation move
over a one-year holding period, which stands in marked contrast to RiskMetrics'
one- and 90-day time buckets. The longer time horizon was deemed more appropriate
for the investment horizons of RAROC's institutional clientele, and RAROC's
success illustrates that VAR is under some circumstances very adaptable.
Andrew Aziz, senior financial engineer at Toronto-based Algorithmics,
describes another methodology that could work for pension funds. "They
may wish to look at the difference between the VAR of their portfolio and
the VAR of a benchmark or with respect to their individual returns. The
goal would be to outperform the benchmark's return while undercutting its
risk." Aziz notes that Algorithmics offers a set of models known as
"benchmark VAR" based on the concept of "regret," which
is similar to classic VAR but instead helps users to determine the risk
of a particular investment underperforming its benchmark.
Why One Corporate Treasury Doesn't Use VAR
By Karen Spinner
Merck, the New Jersey-based drug giant, has managed to build its own
custom risk management program without resorting to variance/covariance
VAR...and things are working out just fine. According to Stephen Propper,
the firm's director of FX, when Merck first began looking at VAR, they were
looking for a methodology that could measure risk within a business-specific
context. "Merck has a long-term commitment to research and development,
and so, to ensure that a strong dollar does not adversely impact Merck's
ability to continue its investment in R&D, we generally layer-in hedges
over a three-year period," says Propper. "However, Merck does
not fully hedge its sales, but rather considers natural offsetting exposures
and self-insures a portion of the exposure.
To arrive at a desired hedging strategy, Merck uses Monte Carlo analysis
to model the dollar value of Merck's foreign cash flows and the performance
of alternative hedging strategies. The model evaluates the effectiveness
of hedging strategies under a range of possible exchange, rather than providing
only the maximum loss at a particular confidence interval. The model also
permits Merck to stress-test results by forcing devaluations or increasing
volatility.
A classic VAR approach, he explains, did not match up with business needs
for a variety of reasons. First, VAR is not compatible with a long-dated
program where hedges are layered-in over time. Indeed, companies often do
not hedge 100 percent of their exposures for many reasons. For example,
a corporate treasurer might reasonably conclude that it doesn't make sense
to hedge more that 50 percent of long- dated forecast cash flows simply
because there is a chance that these cash flows do not pan out; in that
case, hedging 100 percent of future cash flows, no matter how far off in
the future, could actually increase risk.
And if one calculates VAR in a partially hedged corporate environment
where the firm's "portfolio" includes all actual and forecast
exposures plus existing hedges, there will inevitably be "leftover"
exposures which will then translate into an oversized VAR. Says Propper,
"In this case, VAR doesn't provide information that can be used to
improve its hedging program."
Nor, he explains, would it be appropriate to simply run a VAR calculation
on the financial hedge transactions alone: "Hedges are meant to stabilize
cash flows; when considered with the underlying business exposures, they
neither 'earn' nor 'lose' money. A VAR performed on hedge transactions without
their matching exposures implies a speculative risk that really isn't there.
It suggests that the institution will benefit or suffer from these deals'
P&Ls when, in reality, any profit or loss will be offset by an equal
and opposite gain or loss on the business side."
Propper adds that while this sort of analysis is definitely appropriate
for a portfolio of speculative trades, such as one might find at a bank
or a profit-center-type treasury, it does not necessarily work in a hedging
situation, the approach used in Merck's treasury. Merck, he explains, uses
internally developed models that incorporate Monte Carlo analysis to determine
the performance of alternative hedging strategies under a range of possible
market conditions.
But what about the SEC's exposure draft, which suggests a variety of
ways to express the risk of any firm's derivatives portfolio, including
VAR? "The SEC's intention-to request that corporates provide more meaningful
disclosure-is laudable, but the methodologies they suggest may not provide
useful information from the potential investor's viewpoint," says Propper.
"VAR disclosure is not relevant for a fully hedged position, since
at expiration the company will be fully protected. Furthermore, comparisons
of VAR across companies would be difficult, since alternative VAR models
and different capital market assumptions can produce different results for
the same exposure. Nor is the tabular listing method particularly useful,
since it will require a high volume of detailed information that will be
difficult to analyze. Furthermore, since the table categorizes outstanding
derivative positions at year-end, it would not provide information on derivative
activities over the course of the year."
Propper suggests that any "quantitative" disclosure can be
augmented by a qualitative disclosure of the goals and methodology of a
firm's hedging program. And he emphasizes that the SEC's draft is a step
in the right direction that he hopes will be developed through further research
and dialogue.
JP Morgan Responds To Its Critics
By Karen Spinner
When execs at JP Morgan developed the RiskMetrics VAR model and placed
the data required to run it onto the Internet, they had no idea they were
letting a powerful genie out of its bottle. Demand was fast and furious,
first from banks and later from corporates. The concept was successful beyond
their wildest dreams, but this success led to questions, particularly from
treasurers looking for a quick, easy-and cheap-way to incorporate VAR into
their risk management systems. As a result, JP Morgan is taking a striking
new approach to RiskMetrics that will satisfy clients' demand for software
as well as address some of VAR's limitations.
"Many corporates and non-financial firms are looking for software
to implement VAR," says Jacques Longerstaey, a vice president at JP
Morgan and well-known VAR expert. "In order to meet this considerable
client demand, we are changing strategy. Although we have said before we
do not want to be in the software business, we will soon offer a RiskMetrics
software package to Morgan's clients. They need a simple application to
use RiskMetrics effectively. That application is an Excel-based calculator
which we hope will be a very effective entry-level tool."
Upcoming versions of RiskMetrics will also address another issue that
has lately concerned options users: the assumption inherent in RiskMetrics-style
VAR that instrument payouts are symmetrical. Some software vendors have
begun addressing the drawbacks of this assumption by designing VAR models
that crunch unheard-of quantities of historical market data. Others are
using Monte Carlo analysis on covariance matrices to get around the problem.
Both these solutions, however, require tremendous computing power and/or
long periods of time.
Longerstaey explains that JP Morgan is in the process of testing a new
model that effectively eliminates the assumption that instrument payouts
are symmetrical without sacrificing the computational elegance and speed
that RiskMetrics is known for. "Our goal is to have an effective model
that can produce accurate results in a reasonable amount of time,"
he says. "While Monte Carlo analysis is one way of solving the symmetrical
payoff problem, we want our system to work fast and be useful whether or
not an end-user has minimal PC-type technology."
Longerstaey is also addressing corporate critics who have complained
that RiskMetrics' use of cross-market correlations make the methodology
fundamentally incompatible with strict currency-by-currency and market-by-market
hedge accounting. VAR, strictly calculated currency by currency, then added
to create a single portfolio-wide number, may be overstated. "There
is a difference between managing risk and managing accountants," he
says. Longerstaey adds that RiskMetrics was designed to look at economic
risk, separate from risk as an accounting concept: "It is flexible
enough, however, for those users who want to use an additive risk approach,
without correlations, to do so."
Longerstaey is also responding to complaints about VAR's assumption that
returns are normally distributed: "The point of VAR as expressed through
RiskMetrics was to create a methodology that was simple and not computationally
intensive. The assumptions about normally distributed market factors and
instrument payouts were made so VAR could be calculated quickly. Of course
everyone must consider trade-offs between accuracy and computational intensity."
So stay tuned. RiskMetrics, like VAR itself, will continue to evolve
and reinvent itself.
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