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World's Most Expensive University
By John Goff
If you think your education cost a bloody fortune, read on. When investment
house Sakura Dellsher Inc. (SDI) opened its doors in January for the spring
semester of its trader trainee program, some students had ponied up a little
more than your average B-school tuition to secure a seat in the class. Just
how much more? Around $10 million.
Do not adjust your sets. The $10 million tuition is all part of SDI's
attempt to woo institutional clients to its managed funds operation-and
then educate them about the trading of synthetics. The idea blossomed back
in 1993, when legendary Leo Melamed, chairman of the then-newly created
Sakura Dellsher and chairman emeritus of the Merc, set out to create a premiere
futures firm. Education, he determined, was critical to the success of his
Chicago-based investment house. Melamed believed educating clients would
make them more profitable traders, thus assuring SDI of some repeat business.
But during the course of designing the school, notes William Marcus,
senior vice president of sales, "We started getting a lot of questions
from prospective students concerning managed funds." So Melamed hired
Joong Won Suh away from Dean Witter Reynolds to fashion a program that would
provide the students with a comprehensive understanding of the derivatives
markets as well as a hands-on lesson in managed funds. "Leo said he
wanted something radically different," says Suh.
What Suh came up with fits that description. When a client agrees to
put $10 million into the managed fund program, Sakura Dellsher admits up
to four of the client's employees into either a trader trainee program or
systems development program. The trader trainee program runs a full six
months, while the systems development program runs a year. "We want
to develop a long-term relationship with our clients, not just have them
here for a few weeks and then leave," says Suh. "We want to bring
them along slowly, carefully."
They'd better. Unlike most other programs, traders-in-training at Sakura
Dellsher don't play with Monopoly money. Of the $10 million in tuition,
a certain percentage is allocated to the students for actual market trading.
"Our teaching is based on reality, not theory," says Marcus. "It's
definitely more effective than mock trading." More painful, too. According
to Suh, some of the trainees end up losing money. "Their sponsoring
com-panies don't seem to mind, though," he says. "They consider
the loss a tuition of sorts."
So far, the bulk of the program's students have come from Asia. That's
not surprising, given that Dellsher was acquired by The Sakura Bank of Japan
in 1993. Moreover, the futures and options market is just now starting to
get off the ground in much of Asia. In late December, for instance, officials
at the Kuala Lumpur Stock Exchange cut the ribbon on a futures exchange.
"There's a tremendous yearning for this kind of teaching in emerging
markets in Asia," says Marcus.
Of course, life sometimes teaches lessons of its own. The recent government
shutdown touched off by the budget impasse closed parts of the State Department,
catching many of SDI's Asian (and Latin American) students without visas
to enter the US Apparently, the course on country risk comes later in the
year.
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